Located at 10 York St., Gettysburg, Pennsylvania, Nerd Herd is a concept store that began as a student-run business managed by local high school and college students. The teens learned valuable business and life skills through their experience building this small business from the ground up. Their responsibilities included accounting, finance, marketing, information technology, purchasing, and store operations. They attended wholesale trade shows in New York, Indianapolis, Philadelphia, and Atlanta, where they handpicked the products in the store. The current Nerd Herd team is proudly student-staffed, bringing enthusiasm, fresh ideas, and youthful energy to the shop every day.